Google Ads from SG-L Design

With Google Ads, you pay for every time someone clicks on your ad.

To make your advert stand out - you need to stand out above the competition - and there is one easy way to do that - just take a look.

Before you create the wording for your advert - enter the keyword that you are competing for and see what shows up. What we are aiming for - is to be better than what shows up right there.

A few things we know that they don't - you can put your telephone number on there - and save on a proportion of clicks. The more specific ads you have, the cheaper it actually is, as your ad is more likely to match their search. Put prices on there to stop mindless surfers clicking on you.

The temptation is to shove your words down the throats of the masses. Actually, the most effective way forward is to find out what your customers are actually searching for first. Within Google Ads the keyword tool generates a good range of variations, which you can

Running them for the first time is always a bit exploratory, so during the first few days they need to be checked frequently. You may find that if your bookshop has a reading festival at the same time as the Reading Rock Festival, then you'll be paying for a load of unanticipated clicks. This is especially the case if you choose to use the Variations (see below).

Introducing sitewide Negative Keywords can solve this. Entering your keywords with (minus) before will ensure you don't show up - so to be excluded from Reading Rock Festival you would use "-rock".

The cost of your keyword is dependent upon how popular it is.

The process is an auction, so if you bid for a popular phrase i.e. "keyboard" then it could cost over twenty times more than "casio ct400 keyboard".

Google look at your budget and will stretch it out over each day.

To streamline your exposure, limit your advert timings to when your customers will be buying.

As we said before - it is an auction - the person who pays the most wins.

The top 3 positions take a large chunk of clicks, but proportionately cost a lot more.

To take advantage of this come up with as many slight variations as possible, "professional keyboard sales".

If your keyword is very popular another way around is to introduce alternative spellings using a typo generator http://tools.seobook.com/spelling
/keywords-typos.cgi

If you are business to business, turn off the ads in the evenings to cut out worthless clicks.

Another tactic to deal with popular keywords is to introduce geography. Here are a list of towns, cities and counties from England that you can add to your keywords.

Avoid changing the geographical settings on your account as they refer to unreliable IP addresses.

If you set your position preferences to between 4th and 7th on the page you'll still get quality clicks but for less.

If you would like any honest help with your Google Ads campaign then contact SG-L today.